GEO blog
Notes on the shift from search results to answers
Method, measurement and what we see moving across the models we track. Written by the team doing the work.
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SEO used to deliver choices. AI search delivers answers.
Read article →: SEO used to deliver choices. AI search delivers answers.Some SEO and AI search facts. Gartner says traditional search engine volume will drop 25% by 2026 because people are skipping the list of links…
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FRANKENSTEIN: the age of LLM, RAG, AI AGENT and MCP
Read article →: FRANKENSTEIN: the age of LLM, RAG, AI AGENT and MCPMy unusual post about designing a Frankenstein comic to visually explain LLM, RAG, AI AGENT and MCP got inspired by 3 key factors.
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The Future of Search: SEO, AEO and GEO Explained
Read article →: The Future of Search: SEO, AEO and GEO ExplainedLearn the difference between SEO, AEO, and GEO and how to optimise your business for AI-driven search and visibility.
