Founder, AIGEO Insights
Christian Krauter
Christian Krauter is an Australian digital solutions architect and the founder of AIGEO Insights and Datanova, the company that launched FlowLogic. Across 24 years, he has worked in information management, data governance and customer-focused product strategy, including analytical applications used by Australian Government services.
Selected ventures
Software and data products shaped by practical questions from service organisations.
Founder of AIGEO Insights
AIGEO Insights
Christian wanted a web application that could show how FlowLogic appeared in AI search results. When he could not find one that answered the operational questions he had, he built it. That work became AIGEO Insights, which helps organisations understand how AI answer engines describe and recommend their brands so they can respond with evidence rather than guesswork.
Founder of Datanova and FlowLogic
FlowLogic
Datanova introduced FlowLogic in 2015, as Australian disability services were preparing for the NDIS framework. The cloud platform was built to support NDIS providers and participants. Whiteoak acquired Datanova in 2024, and FlowLogic became the name of both the standalone company and its product.
Music
Outside of work
Christian independently produces and releases electronic music at christiankrauter.com.
Career timeline
Christian founded Datanova in 2004, an Australian cloud software company that built web applications for government and enterprise. Datanova launched the NDIS practice-management platform FlowLogic in 2015. Following Whiteoak’s acquisition in 2024, the Datanova parent company was wound down and FlowLogic became a standalone company. Christian and co-shareholders Stefan Lippitsch and Joshua Odea retained a combined minority stake. Christian continues as a founder and director, analysing company data and reporting on efficiency, productivity and profitability to the founding shareholders and board.
In 2025, he founded AIGEO Insights, focusing on AI search visibility and Generative Engine Optimisation.
| Period | Company | Product line |
| 2004–2024 | Datanova (company) | Multiple products incl. FlowLogic from 2015 |
| 2015–2024 | Datanova | FlowLogic (product) launched |
| 2024 | Datanova acquired by Whiteoak, wound down | – |
| 2024–now | FlowLogic Pty Ltd (new company, named after the product) | FlowLogic (now both the company and the product) |