GEO blog
Notes on the shift from search results to answers
Method, measurement and what we see moving across the models we track. Written by the team doing the work.
-
What Drives AI Citations for Brands?
Read article →: What Drives AI Citations for Brands?What drives AI citations? Learn which content, signals and entity factors shape brand visibility in AI answers and how to improve citation rates.
-
What an AI Search Visibility Tool Should Do
Read article →: What an AI Search Visibility Tool Should DoSee what an AI search visibility tool should track, why rankings miss the point, and how brands can lift citations, mentions, and share of voice.
-
Generative Engine Optimisation Agency Guide
Read article →: Generative Engine Optimisation Agency GuideWhat a generative engine optimisation agency does, how to assess one, and when brands should build GEO capability in-house or get expert help.
-
9 best generative engine optimisation tools
Read article →: 9 best generative engine optimisation toolsCompare the best generative engine optimisation tools for tracking AI visibility, citations, sentiment, and competitor share of voice.
-
Why Brand Sentiment in AI Answers Matters
Read article →: Why Brand Sentiment in AI Answers MattersBrand sentiment in AI answers shapes trust, clicks and conversions. Learn what changes it, how to measure it, and where brands lose ground.
-
What Citation Rate in AI Search Reveals
Read article →: What Citation Rate in AI Search RevealsLearn what citation rate in AI search means, why it matters for visibility, and how brands can improve citations across generative search platforms.
-
Competitor Tracking in Generative Search
Read article →: Competitor Tracking in Generative SearchYour competitors can outrank you without ranking above you. That is the shift most teams still underestimate. Competitor tracking in generative search is no longer…
About the author
